Eco Print Innovations – Privacy Policy

1. Introduction

This Privacy Policy explains how Eco Print Innovations Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from ecoprintinnovations.co.uk (the “Site”), or when you interact with us through other sales channels including eBay, Etsy, TikTok Shop, and direct B2B enquiries.

We are committed to safeguarding your privacy and ensuring your personal data is processed in line with the UK General Data Protection Regulation (UK GDPR) and the Data Use & Access Act 2025.

2. Information We Collect

Device Information

• Examples: Browser type/version, IP address, time zone, cookie identifiers, pages visited, search terms.
• Purpose: To load the Site correctly for you, improve user experience, and analyse site traffic.
• Source: Automatically collected via cookies, log files, and analytics tools.
• Disclosure: Shared with Shopify (website host) and analytics providers (e.g., Google Analytics, if enabled).

Order Information

• Examples: Name, billing/shipping address, payment details (processed via third-party gateways), email address, phone number.
• Purpose: To fulfil your orders, process payments, arrange delivery, send order confirmations, and provide customer support.
• Source: Collected directly from you.
• Disclosure: Shared with Shopify (store platform), payment processors (e.g., Stripe, PayPal), delivery partners (e.g., Royal Mail, couriers), sales channels (e.g., Etsy, eBay, TikTok Shop).

Customer Support Information

• Examples: Email correspondence, chat transcripts, complaint records.
• Purpose: To provide assistance and resolve issues.
• Source: Collected directly from you.
• Disclosure: Only shared internally or with service providers necessary to resolve your query.

3. Minors

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

4. Sharing Your Personal Information

We share your information with trusted service providers to operate our business and fulfil our contract with you. This may include:

• Shopify – hosting and order management (Shopify Privacy Policy)
• Payment processors – secure payment handling
• Delivery companies – shipping orders to you
• Marketing and analytics providers – only if you consent to cookies or marketing communications.

We may also share your information to comply with legal obligations or respond to lawful requests.

5. Behavioural Advertising

If you consent, we may use your information to send targeted marketing or show personalised ads. You can opt out at any time:

• Email marketing: Use the unsubscribe link in any email.
• Cookies/ads: Adjust your browser settings or visit Google Ads Settings and Facebook Ad Preferences.

6. Using Your Personal Information

We use your personal information to:

• Offer products for sale
• Process payments securely
• Ship and fulfil orders
• Communicate about orders or queries
• Send offers and updates (if you’ve consented)

7. Lawful Basis for Processing (UK GDPR)

We process your personal data under:

• Contract: To fulfil an order you placed with us.
• Consent: For optional marketing or analytics cookies.
• Legal obligation: To keep tax and transaction records.
• Legitimate interests: To improve our services and prevent fraud.

8. Retention

We retain your personal data for as long as needed for the purposes outlined in this policy, unless you request deletion. For example:

• Order records: 6 years (HMRC requirement)
• Marketing contact data: until you opt out.

9. Automated Decision-Making

We do not carry out fully automated decision-making that has a legal or significant effect on you. Our payment processors and Shopify may use limited automated tools to prevent fraud.

10. Your Rights

You have the right to:

• Access the data we hold about you
• Request correction or deletion
• Restrict or object to processing
• Data portability

To exercise these rights, contact us at [Insert Contact Email].

11. Cookies

We use cookies for:

• Site functionality
• Analytics (if consented)
• Marketing (if consented)

You can control cookies via your browser settings. More details are in our Cookie Policy.

12. Do Not Track

We do not alter our data practices in response to “Do Not Track” signals.

13. Changes

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. Updates will be posted on this page with a revised date.

14. Contact

If you have any questions or complaints about this policy, contact us:

• Email: [Insert Email]
• Post: Eco Print Innovations Ltd, Beechcroft, Waterloo Lane, Frodsham, England, WA6 6JN

You can also lodge a complaint with the UK Information Commissioner’s Office: https://ico.org.uk/make-a-complaint/